Tech Up Your Open House

Using Technology at Open Houses

 

Do you want to separate yourself from the competition and make yourself shine for potential buyers and the seller?  Here are 5 simple ideas that can make you look like a techie and win the day:

 

360 Degree Camera or App

Create a virtual open house, including each room, so you can email a follow-up reminder of what the home looked like to those who attended the open house.  You may also want to email a link to the video to past clients who you think might be interested in that type/style of home. 

 

iPad or Tablet

Preloaded with pictures, mortgage information, schools, events, neighborhood/city information.  Create bullet points so it’s easy to read.  And, it’s easy to update as key stats change.  Instead of a printed flyer, hand them the device to read while waiting to view the home or going from room to room.

 

Slide Show Presentation

Ask the seller for photos of the home during different seasons of the year.  Take photos of local parks and attractions where someone might bike, hike, ski or work out.  Not only will this give them a sense of living the house, but living in the community as well.  

If the home is equipped with “smart technology,” like a remote heat and air conditioning setting apps, video security or smart appliances, be sure to not only mention it, but learn how to demonstrate those features. 

To make your dreams come true, Call The Easterbrook Team for your refinance and purchase needs.

916.850.6050 easterbrookteam@spmc.com 

John Easterbrook NMLS#226555

Patty Aguon NMLS#994635

Content is King

                                       Be a Content King    

 

Everyone has moments of creativity, but sometimes you need some help.  We’ve found that when we write compelling content, we get a lot more buzz, but coming up with it sometimes can be a frustrating process.  Here are five simple ideas for topics to write about, which will encourage more people to follow you because of the timely, useful information.

 

1. The Top 10
   Perform an MLS search and report on the “Top Ten” real estate sales in your city. It could be the top 10 luxury homes.  The top 10 new homes.  The top 10 entry-level homes.  The top 10 unique homes. 
    
2. Bargain Homes
   Are there some great listings out there that you think are a bargain?  Maybe they need some TLC.  Or they have gone through an extensive renovation.  Or homes in a certain area that don’t go up for sale very often. 
    
3. New Listings
   They don’t have to be your own listings, but search the MLS for listings to share with clients.  They could be customized to be
   1. Top 10 listings between the price range of X to Y
   2. Top 10 Craftsman-style homes.
   3. Top 10 Townhomes
       
4. Frequently Asked Questions
   Pay attention to the questions your clients ask you on a regular basis.  Post the question and either write an answer or create a video.  After a while, you’ll have a serious list of Q & A’s that you can direct your clients to read/view.
    
5. Information About City/Neighborhood/Farm Area
   Write what you know about the local real estate market.  The schools.  Community events. Unique businesses you would recommend.  Don’t hold anything back hoping people will contact you for more info.  The more you tell, the more you sell. 

To make your dreams come true, Call The Easterbrook Team for your refinance and purchase needs.

916.850.6050 easterbrookteam@spmc.com 

John Easterbrook NMLS#226555

Patty Aguon NMLS#994635

Mortgage Executive Magazine Releases Top 100!

"30 Years old and still on top! Sierra Pacific Mortgage has been named as one of the top Mortgage Companies in America by Mortgage Executive Magazine! #SPM30YearsStrong"

We are Number 1

Being #1 Helps Your Clients

The branch that the Easterbrook Team is a part of at Sierra Pacific Mortgage Corporation and has consistently ranked at the top company-wide.  We assisted our branch in achieving the highest production in 2015.  This has not gone unnoticed at SPMC.  We are currently able to provide special pricing to your and our clientele.  If you know someone that can benefit from our special pricing, please contact us.

We sincerely care for our customers and real estate partners.  In appreciation for our 30 Year Anniversary and $100 Billion in loan volume, we are giving you the best rates in town.  Give your clients the best possible rates and we’ll provide them the best service possible.  Call, text, or email us to request today’s rates. 

To make your dreams come true, Call The Easterbrook Team for your refinance and purchase needs.

916.850.6050 easterbrookteam@spmc.com 

John Easterbrook NMLS#226555

Patty Aguon NMLS#994635

Get Things Done

Keep Yourself Busy for a Better Chance of Getting Things Done

 

Ahh, the list – that nagging piece of paper or software that keeps reminding you of how you haven’t ordered that inspection yet or delivered that closing gift to your latest closing.  A new article, however, suggests that there is a better way to approach your “To Do’s” and that the busier you are, the more likely you are to complete tasks, particularly those whose deadlines have been missed, found Keith Wilcox of Columbia University and his team.  In our business, it is so important to stay positive.   Getting behind is demoralizing, but Professor Wilcox discovered that busier people are better at bouncing back from a missed deadline and are more likely to get the task done — and more quickly. The theory is that while you may have missed one deadline, with other tasks completed and with others on the go, you feel that you are still winning the productivity war.  He suggests being busy (i.e., having a large number of tasks to complete) helps the negative impact of missing a deadline on productivity.  People do not view missing a task deadline as a personal failure when that are busy, and therefore remain motivated to compete it.  This article provides a valuable window into the psychology of productivity.  I might suggest you add reading it to your To Do List – CLICK HERE (sorry, couldn’t resist).  

To make your dreams come true, Call The Easterbrook Team for your refinance and purchase needs.

916.850.6050 easterbrookteam@spmc.com 

John Easterbrook NMLS#226555

Patty Aguon NMLS#994635

Don't Be Invisible

”In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” - Seth Godin

 

When is the Best Time to Post on Social Media for Maximum Exposure?

 

For those of you that know us, you know that we are very big on Facebook, Twitter, Google+, and Instagram.  Social media is one of the best ways to amplify the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others. So … When’s the best time to post content to social media?  CLICK HERE for a great infographic.

To make your dreams come true, Call The Easterbrook Team for your refinance and purchase needs.

916.850.6050 easterbrookteam@spmc.com 

John Easterbrook NMLS#226555

Patty Aguon NMLS#994635

What's in a Plan?

What’s the Plan, Man?

 

Developing a real estate business plan is critical to forming a healthy and sustainable business, defining and measuring your sales goals, and growing your business holistically and proactively. This post will show you how to create a great real estate business plan that helps you organize and grow your real estate business, and provides a free business plan template you can customize.  GET YOUR  FREE PLAN

To make your dreams come true, Call The Easterbrook Team for your refinance and purchase needs.

916.850.6050 easterbrookteam@spmc.com 

John Easterbrook NMLS#226555

Patty Aguon NMLS#994635