You’re Awesome, But Are You Relevant?

You could be the best real estate agent in town, but if nobody knows about you, the phone won’t ring.  To communicate with existing and potential clients, you need to put yourself in a position to connect with them.  In 2019, you will need to adopt social media to grow your business.  Our friends at Cave have a video to help you get started – CLICK HERE.

The Easterbrook Team

916.850.6050

Millennials Prefer “Influencers” over Agents

A majority of millennials rely on “influencers” to make purchasing decisions – 80% of which said that they would want their real estate agent to be one as well. This shocking fact comes from a study by  Engel and Volkers.  The study also cited that 98% (THAT’s HUGE) rely on social media and/or a review-based website for choosing service providers.  This means that even if you are referred by a family member, you are also going to be vetted on the web. 

Marketing to Millenials

Millennials are entering their peak homebuying years – and according to industry

statistics, their reluctance to enter the housing market is declining. A study from the

National Association of REALTORS® (NAR) reports that Millennials (those born between

the early 1980s and early 2000s) are the largest generational group of homebuyers in

the country.

Millennials present the mortgage industry with an exciting opportunity. Reach this

important generation by following these tips:

• Take advantage of social media. Millennials frequently rely on social media outlets

such as Facebook, Twitter, and Instagram for recommendations, advice, ideas, etc.

So maintaining a social media presence that’s professional, relevant, and engaging is

essential.

• Be mobile friendly. The NAR reports that 71% of Millennials used a mobile or tablet

website or application in their home search (highest among all generations). Make sure

your content is clear and concise. Too many graphics and images can slow down load

times. Finally, simplify navigation menus and incorporate user-friendly search boxes.

• Understand what Millennials want. For example, Millennials are the generation most

influenced by the quality of a neighborhood and its proximity to workplaces. They are

also more willing to purchase a home because of its energy efficiency features and are

the generation most likely to buy in an urban or central city area.

I hope these tips help you achieve your marketing goals. As always, I am here to

provide useful advice and information.


The Easterbrook Team would love to listen and share marketing tips.
Give us a call 916.850.6050
EasterbrookTeam@spmc.com
"We Make The Loan Process Easy!"

Content is King

                                       Be a Content King    

 

Everyone has moments of creativity, but sometimes you need some help.  We’ve found that when we write compelling content, we get a lot more buzz, but coming up with it sometimes can be a frustrating process.  Here are five simple ideas for topics to write about, which will encourage more people to follow you because of the timely, useful information.

 

1. The Top 10
   Perform an MLS search and report on the “Top Ten” real estate sales in your city. It could be the top 10 luxury homes.  The top 10 new homes.  The top 10 entry-level homes.  The top 10 unique homes. 
    
2. Bargain Homes
   Are there some great listings out there that you think are a bargain?  Maybe they need some TLC.  Or they have gone through an extensive renovation.  Or homes in a certain area that don’t go up for sale very often. 
    
3. New Listings
   They don’t have to be your own listings, but search the MLS for listings to share with clients.  They could be customized to be
   1. Top 10 listings between the price range of X to Y
   2. Top 10 Craftsman-style homes.
   3. Top 10 Townhomes
       
4. Frequently Asked Questions
   Pay attention to the questions your clients ask you on a regular basis.  Post the question and either write an answer or create a video.  After a while, you’ll have a serious list of Q & A’s that you can direct your clients to read/view.
    
5. Information About City/Neighborhood/Farm Area
   Write what you know about the local real estate market.  The schools.  Community events. Unique businesses you would recommend.  Don’t hold anything back hoping people will contact you for more info.  The more you tell, the more you sell. 

To make your dreams come true, Call The Easterbrook Team for your refinance and purchase needs.

916.850.6050 easterbrookteam@spmc.com 

John Easterbrook NMLS#226555

Patty Aguon NMLS#994635

Don't Be Invisible

”In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” - Seth Godin

 

When is the Best Time to Post on Social Media for Maximum Exposure?

 

For those of you that know us, you know that we are very big on Facebook, Twitter, Google+, and Instagram.  Social media is one of the best ways to amplify the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others. So … When’s the best time to post content to social media?  CLICK HERE for a great infographic.

To make your dreams come true, Call The Easterbrook Team for your refinance and purchase needs.

916.850.6050 easterbrookteam@spmc.com 

John Easterbrook NMLS#226555

Patty Aguon NMLS#994635

Facebook Marketing For Realtors

Facebook Marketing        

Here’s a great Facebook Marketing tip that we’ve been using for a couple years.  When you get a new buyer or seller, also friend them on Facebook or have them like your business page.  At closing, take a picture at the title company with your smiling buyers or sellers and you.  Post it on Facebook, then invite them to share it with all of their friends to let them know that they just had a great experience.  All of their friends will be exposed to your services for the first time with the smiling endorsement of your buyer or seller.  As an added bonus, it’s free!   

Contact The Easterbrook Team for your home loan needs.  We are always available for prequalifications for your clients as well.

916.850.6050  easterbrookteam@spm.com

John Easterbrook NMLS#226555 916.224.7653

Patty Aguon NMLS#994635 916.833.5063