Tech Up Your Open House

Using Technology at Open Houses

 

Do you want to separate yourself from the competition and make yourself shine for potential buyers and the seller?  Here are 5 simple ideas that can make you look like a techie and win the day:

 

360 Degree Camera or App

Create a virtual open house, including each room, so you can email a follow-up reminder of what the home looked like to those who attended the open house.  You may also want to email a link to the video to past clients who you think might be interested in that type/style of home. 

 

iPad or Tablet

Preloaded with pictures, mortgage information, schools, events, neighborhood/city information.  Create bullet points so it’s easy to read.  And, it’s easy to update as key stats change.  Instead of a printed flyer, hand them the device to read while waiting to view the home or going from room to room.

 

Slide Show Presentation

Ask the seller for photos of the home during different seasons of the year.  Take photos of local parks and attractions where someone might bike, hike, ski or work out.  Not only will this give them a sense of living the house, but living in the community as well.  

If the home is equipped with “smart technology,” like a remote heat and air conditioning setting apps, video security or smart appliances, be sure to not only mention it, but learn how to demonstrate those features. 

To make your dreams come true, Call The Easterbrook Team for your refinance and purchase needs.

916.850.6050 easterbrookteam@spmc.com 

John Easterbrook NMLS#226555

Patty Aguon NMLS#994635

Holding an Open House? Don’t Make These 7 Huge Mistakes

If you’re selling your home for the first time, you might think of the open house as the point at which your Realtor® waits until you leave, turns into a magician and, with a flick of the wrist, completely transforms the place into something out of Bravo’s “Million Dollar Listing.”
But here’s the truth of it: Your agent isn’t practicing wizardry on the side. And you’re not responsibility-free when it comes to the open house.
In fact, even though you’re not present for the open house (and you never, ever should be, if you want to sell the home), there are still quite a few ways that you can screw it up—and drive away potential buyers.
These seven things will, according to our experts, destroy your chances of a successful open house—and, potentially, the home sale. Are you guilty of them?

1. Leaving your pets behind

To Read The Entire List Click Here!


To find a realtor we trust or discuss your home buying needs contact The Easterbrook Team Today!
916-850-6050 easterbrooktea@spmc.com
John Easterbrook 916-224-7653 or Patty Aguon 916-833-5063


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The Six Most Common Open House Mistakes

One of the key factors to a successful career in real estate is hosting successful open houses. They provide an opportunity to expose buyers to homes, grow your client database and expand your business. However, many agents make crucial mistakes when conducting these events. To learn more about the worst kinds of errors, we spoke with two experienced agents, Frank Montro of Frank Montro Homes and Connie Tomlinson of Realty Executives.
1. Not Reaching Out to Potential Clients One of the most common mistakes real estate agents make at open houses is thinking that success means just selling the house. With dozens of people walking through the home, connecting with potential future clients is often more important than trying to close a deal on the house. “Most people don’t walk into an open house and whip out their checkbooks,” say Montro. “Real estate isn’t a transaction business; real estate is a relationship business. You’re looking to meet that one person who gives you four or five referrals. If you sell a house, and you do not get two, three, four, five referrals out of it, then you’re not selling. You’re just handling a transaction.” Tomlinson agrees, adding that the people walking through could serve as free advertising. “If you get multiple buyers through who show interest, they could spread the word that it’s a great house, and get that exposure out there.”
2. Doing Minimal Cleaning Cleanliness is paramount. But that doesn’t just mean wiping down the counters. The front lawn, the first thing potential buyers will see, should be trimmed and mowed so that people are excited to walk in. Indoors, everything should be spotless. “It’s amazing how important it is to have a clean house,” says Montro. “Nothing turns somebody off faster than to walk into a house that’s dirty.” Buyers have sharp eyes, so do not forget to double-check the nooks and crannies where dust or dirt might have built up. A solid understanding of the house will help with this, says Tomlinson. “You need to know the house, and go through the house ahead of time.” - See more at: https://chicagoagentmagazine.com/the-six-most-common-open-house-mistakes/#sthash.eo838ZKp.dpuf




To have a superior recommendation for a listing or buying agent please give The Easterbrook Team a call! 


The Easterbrook Team
916-850-6050
Easterbrookteam@spmc.com


John Easterbrook-NMLS# 226555


Patty Aguon-NMLS#994635

10 Open House Red Flags to be Aware of!

Keep this list handy when viewing open houses

1.  Multiple homes for sale in the same area

2.  Funky odors

3.  Rooms that are "off limits"

4.  Recent renovations

5.  Peeling paint

6.  Deferred maintenance 

7.  Disjointed additions

8.  Shady neighbors

9.  Unfinished construction

10.  Popcorn ceilings

To read more about the reasons behind these top ten cautionary red flag items please click here.

 John Easterbrook

(916) 224-7653
John.Easterbrook@spmc.com
Licensed – NMLS # 226555