Traditionally,
in the past, the husband is the one that bought the house. Then it was
the wife that swayed the most influence on the home purchase. Now...it's
Rover! Over a third of the Millennials that purchased homes recently
stated that their home purchased was influence by their pets. “Millennials have strong bonds with
their dogs, so it makes sense that their furry family members are driving
home-buying decisions,” said Dorinda Smith, SunTrust Mortgage CEO. “For those
with dogs, renting can be more expensive and a hassle; home ownership takes
some of the stress off by providing a better living situation.” The survey also
found that 42% of Millennials who had never bought a home said that their dog,
or the desire to have one, would be a key factor in their decision to get on
the property ladder.
Want
to capture more business with Millennials? Here's a buying guide to help
Spike and Petunia find the perfect "dog house" - CLICK
HERE.

No comments:
Post a Comment