Want to Earn More Than the Average Agent ($39,800)?

Many Realtors go into the business underfunded. According the National Association of Realtors, the average real estate agent spent $820 on promotional expenses, $750 on technology products and services, and $1,930 on vehicle expenses in 2017.  The NAR advises that before embarking on your career, make sure you set aside enough money to pay for the basics.    Here is the rest of their advice.

1. Focus on your current sphere of influence.  Many agents spend too much time and money casting a big net.  By marketing to people that already know you, you overcome the trust and familiarity factors.  Starting a geographic farm is not a bad way to go once you've established yourself, but it's always best and more economical to tab the resources that you've already acquired.

2. Don't put too much energy into something that isn't working.  Many agents, early in their career, try a lot of different things to get their business off the ground.  Hiring a business coach to help you focus on productive activities is usually money well spent.  It also helps to have a system to help track your business activities.  Programs such as Top Producer and Boomtown have been a great help to help agents contain costs and focus on what works.

3. Start delegating business as soon as possible.  New agents may feel like they have to handle all their business tasks themselves until they become more established to avoid the expense of hiring help. But bringing on an assistant could help you focus more on income-generating activities and boost your business faster.  Hiring a virtual assistant is a great first step.  Small tasks, such as maintaining a database, processing new listings, managing paperwork, and sending marking mailings to all be done virtually.

4. Shift your role to what consumers want.  Nobody wants to be sold, but everyone likes to buy.  Shift your job title from sales to customer service.  A recent poll of consumers purchasing homes said that 72% of the respondents wanted someone that is helpful.  Be that helpful agent that helps buyers and sellers get what they want and you are on the road to success. 

5. Team up with helpful partners.  Just like consumers are seeking out help Realtors, Realtors should seek out helpful partners to make the buying and selling experience a memorable one.  Always have one of two excellent title people, lenders, and pest control pros to make your job easier and make you shine.  On the Easterbrook Team, we a purchase specialists and we truly mean it when we say that "We Make the Loan Process Easy".