Marketing to Millenials

Millennials are entering their peak homebuying years – and according to industry

statistics, their reluctance to enter the housing market is declining. A study from the

National Association of REALTORS® (NAR) reports that Millennials (those born between

the early 1980s and early 2000s) are the largest generational group of homebuyers in

the country.

Millennials present the mortgage industry with an exciting opportunity. Reach this

important generation by following these tips:

• Take advantage of social media. Millennials frequently rely on social media outlets

such as Facebook, Twitter, and Instagram for recommendations, advice, ideas, etc.

So maintaining a social media presence that’s professional, relevant, and engaging is

essential.

• Be mobile friendly. The NAR reports that 71% of Millennials used a mobile or tablet

website or application in their home search (highest among all generations). Make sure

your content is clear and concise. Too many graphics and images can slow down load

times. Finally, simplify navigation menus and incorporate user-friendly search boxes.

• Understand what Millennials want. For example, Millennials are the generation most

influenced by the quality of a neighborhood and its proximity to workplaces. They are

also more willing to purchase a home because of its energy efficiency features and are

the generation most likely to buy in an urban or central city area.

I hope these tips help you achieve your marketing goals. As always, I am here to

provide useful advice and information.


The Easterbrook Team would love to listen and share marketing tips.
Give us a call 916.850.6050
EasterbrookTeam@spmc.com
"We Make The Loan Process Easy!"