What Does Love Got to Do
With It?
Want to make your house a standout showstopper? According to the Wall Street Journal, homes
for sale with ‘sexy’ and ‘seductive’ in the property description have higher
listing prices than homes with ‘love’ and ‘loving,’ an analysis finds.
So, should you use these terms in your listings?
An analysis of roughly 1.6 million home listings found that
lower-priced homes were most likely to have the word “love” in property
descriptions, while homes priced in the millions of dollars were most likely to
have “sexy” and “seductive” in the descriptions.
“Love is basic,” said Javier Vivas, an economic researcher for
Realtor.com, which analyzed the data. “It’s a pre-canned pitch to generically
describe something beautiful.” CLICK
HERE for the FULL ARTICLE
To make your dreams come true, Call The Easterbrook Team for your refinance and purchase needs.
916.850.6050 easterbrookteam@spmc.com
John Easterbrook NMLS#226555
Patty Aguon NMLS#994635
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