The Six Most Common Open House Mistakes

One of the key factors to a successful career in real estate is hosting successful open houses. They provide an opportunity to expose buyers to homes, grow your client database and expand your business. However, many agents make crucial mistakes when conducting these events. To learn more about the worst kinds of errors, we spoke with two experienced agents, Frank Montro of Frank Montro Homes and Connie Tomlinson of Realty Executives.
1. Not Reaching Out to Potential Clients One of the most common mistakes real estate agents make at open houses is thinking that success means just selling the house. With dozens of people walking through the home, connecting with potential future clients is often more important than trying to close a deal on the house. “Most people don’t walk into an open house and whip out their checkbooks,” say Montro. “Real estate isn’t a transaction business; real estate is a relationship business. You’re looking to meet that one person who gives you four or five referrals. If you sell a house, and you do not get two, three, four, five referrals out of it, then you’re not selling. You’re just handling a transaction.” Tomlinson agrees, adding that the people walking through could serve as free advertising. “If you get multiple buyers through who show interest, they could spread the word that it’s a great house, and get that exposure out there.”
2. Doing Minimal Cleaning Cleanliness is paramount. But that doesn’t just mean wiping down the counters. The front lawn, the first thing potential buyers will see, should be trimmed and mowed so that people are excited to walk in. Indoors, everything should be spotless. “It’s amazing how important it is to have a clean house,” says Montro. “Nothing turns somebody off faster than to walk into a house that’s dirty.” Buyers have sharp eyes, so do not forget to double-check the nooks and crannies where dust or dirt might have built up. A solid understanding of the house will help with this, says Tomlinson. “You need to know the house, and go through the house ahead of time.” - See more at: https://chicagoagentmagazine.com/the-six-most-common-open-house-mistakes/#sthash.eo838ZKp.dpuf




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