A Tsunami is Coming!
There’s a tidal wave of epic
proportions of home buyers that is coming – directly from the southwest of
us. Real estate analysts predict that
one third of the home buyers currently planning to buy real estate in the
greater Sacramento, El Dorado, and Placer Counties areas are from the Bay
Area. North State
Building Industry Association reports that they’ve checked with builders and
guesses the one-third figure may be conservative at some new subdivisions.
Bay Area residents are blowing up Sacramento
home developer websites, clicking through floor plans, watching promotional
videos and signing up for email blasts, according to the New Home Company – a
firm that is building in El Dorado Hills, downtown Sacramento and Davis.
The reasons are obvious: The median price of a
Bay Area home hit $850,000 in April, according to CoreLogic, a real estate data
company. That's a $100,000 increase in one year. In San Francisco, the median
price hit $1.3 million. That often buys no more than a 1,600-square-foot house! In contrast, the April median sales price for
a resale home in Sacramento County was $357,000. And the median for a new home
was $433,000.
As we reported in
the Easterbrook Team newsletter last week, a recent survey reported that 46% of
the Bay Area residents say they want to move out of the region within the next
few years. They cite the high cost of living, high housing costs, traffic
congestion and homelessness.
By contrast,
Sacramento, El Dorado, and Placer Counties offer relative affordable housing,
excellent employment opportunities, recreation, and a great central hub with an
easy commute to the wineries in the foothills, Lake Tahoe and Donner Lake, and
an easy drive back down to the Bay (if
the former residents feel homesick).
What can you do to
ride this wave?
·
Gear up! If you don’t have
a web presence, now would be the time to jump in. No website?
Call us, we have recently helped several agents and even helped build one
Realtor’s site from scratch for him.
·
You can also build your online presence by affiliating with
activity magnets such as Zillow, Realtor.com.
·
Facebook is still a powerhouse!
You can directly advertise homes and real estate services to Bay Area
residents.
·
Open Houses – what better way to present yourself as the
Sacramento Ambassador than to connect face to face with folks up from the
Bay?
Do you have any ideas to capture the wave of buyers coming
soon? Let us know. Also, let us know how the Easterbrook Team
can help you with your business. We’d
love to partner with you and help your real estate business grow!
The Easterbrook Team 916.850.6050 EasterbrookTeam@spmc.com