Tech Up Your Open House

Using Technology at Open Houses

 

Do you want to separate yourself from the competition and make yourself shine for potential buyers and the seller?  Here are 5 simple ideas that can make you look like a techie and win the day:

 

360 Degree Camera or App

Create a virtual open house, including each room, so you can email a follow-up reminder of what the home looked like to those who attended the open house.  You may also want to email a link to the video to past clients who you think might be interested in that type/style of home. 

 

iPad or Tablet

Preloaded with pictures, mortgage information, schools, events, neighborhood/city information.  Create bullet points so it’s easy to read.  And, it’s easy to update as key stats change.  Instead of a printed flyer, hand them the device to read while waiting to view the home or going from room to room.

 

Slide Show Presentation

Ask the seller for photos of the home during different seasons of the year.  Take photos of local parks and attractions where someone might bike, hike, ski or work out.  Not only will this give them a sense of living the house, but living in the community as well.  

If the home is equipped with “smart technology,” like a remote heat and air conditioning setting apps, video security or smart appliances, be sure to not only mention it, but learn how to demonstrate those features. 

To make your dreams come true, Call The Easterbrook Team for your refinance and purchase needs.

916.850.6050 easterbrookteam@spmc.com 

John Easterbrook NMLS#226555

Patty Aguon NMLS#994635

Content is King

                                       Be a Content King    

 

Everyone has moments of creativity, but sometimes you need some help.  We’ve found that when we write compelling content, we get a lot more buzz, but coming up with it sometimes can be a frustrating process.  Here are five simple ideas for topics to write about, which will encourage more people to follow you because of the timely, useful information.

 

1. The Top 10
   Perform an MLS search and report on the “Top Ten” real estate sales in your city. It could be the top 10 luxury homes.  The top 10 new homes.  The top 10 entry-level homes.  The top 10 unique homes. 
    
2. Bargain Homes
   Are there some great listings out there that you think are a bargain?  Maybe they need some TLC.  Or they have gone through an extensive renovation.  Or homes in a certain area that don’t go up for sale very often. 
    
3. New Listings
   They don’t have to be your own listings, but search the MLS for listings to share with clients.  They could be customized to be
   1. Top 10 listings between the price range of X to Y
   2. Top 10 Craftsman-style homes.
   3. Top 10 Townhomes
       
4. Frequently Asked Questions
   Pay attention to the questions your clients ask you on a regular basis.  Post the question and either write an answer or create a video.  After a while, you’ll have a serious list of Q & A’s that you can direct your clients to read/view.
    
5. Information About City/Neighborhood/Farm Area
   Write what you know about the local real estate market.  The schools.  Community events. Unique businesses you would recommend.  Don’t hold anything back hoping people will contact you for more info.  The more you tell, the more you sell. 

To make your dreams come true, Call The Easterbrook Team for your refinance and purchase needs.

916.850.6050 easterbrookteam@spmc.com 

John Easterbrook NMLS#226555

Patty Aguon NMLS#994635